Local Brand Awareness for a Real Estate Firm
A real estate agency focused on luxury property sales. Wants to generate leads and increase sales.
Objectives
- Increase brand awareness in Lagos and Abuja.
- Generate high-quality leads for luxury property listings.
- Deploy Strategic Direct Email Campaign
Strategy
- Leveraged Instagram and Facebook for visual campaigns.
- Partnered with lifestyle influencers to showcase properties.
Execution
- Created drone-shot videos of prime properties.
- Designed targeted social media ads for high-income earners.
- Conducted on-site tours with real-time digital promotion.
Results
- Achieved 200,000+ video views in the first month.
- Secured 50+ high-quality leads for luxury properties.
- Brand recognition improved by 35%.